Our Story
We celebrate and advocate life in an unapologetic way!
And prompt you to sweat in style.
MICHELLE SALINS, has been a lifestyle brand that combines elements of luxury & style.
Founded by Michelle Salins, who propelled the business with attentive service, refined silhouettes and talent for embroideries, consistently growing the brand & created a unique identity for its quality products & lifestyle approach. The brand’s participation at select fashion weeks such as Miami, New York & Rome set the motion to successfully sell globally especially in the segments of Bridal, Evening Couture, designer brunch & high-tea apparel.
In 2016, Michelle was awarded the prestigious New Talent Haute Couture Award at Alta Roma Alta Moda.
Michelle was born into a multi-cultural family where sport & travel played a key role in her growing up years. Having trained as a professional Jazz dancer, Michelle has always had a keen interest in designing for comfort, fit & style.
After successfully nurturing her luxury line for over a decade, the transition into Active, Yoga and Athleisure wear came naturally with her bank of knowledge for textiles & the emphasis of understanding the human body and how to sculpt & enhance confidence during workout sessions.
After tremendous research & development over 1.5 years on fabrics and usage of latest manufacturing technology, brand MICHELLE SALINS introduced ‘mimi’ with quality fabrics & design technology to allow you to ‘feel secure & sweat in style’.
Our LOGO
The label has always been associated with the Diamond & the Butterfly and we want to share our lil’ story of our logo with you…
The Butterfly signifies multiple facets of a woman; Endurance, transformation, vibrance, joy, pain and yet is always ready to fly. She lives life to the fullest. She is Beautiful. She is YOU!
The Diamond signifies inner strength, power, purity, clarity, integrity, love and trust…. All of which we strongly believe in and deliver to you as a Brand.
